Verify who is accountable before any identification is demanded. Then choose what happens next.
Global Privacy Rights Controls (GPRC) is a consumer-facing way to express, check, and enforce privacy rights in the digital world.
It is built on Digital Transparency Infrastructure (the market category) that enables privacy-enabling control (the outcome).
Most online “consent” happens after tracking has already started. That means the individual never gets a real choice. GPRC flips the order:
This campaign focuses on v1.2 of DPTI: transparency privacy rights controls. In practice, that means:
No “surveillance first”. Disclosure comes before identification.
A real decision, not checkbox theatre.
Sousveillance, not controller-only logs — the individual keeps the evidence.